Online Premiere had over
5ooo
VIEWS
Every Seat Has A Story
MOSAIC FAMILY ZONE
CHALLENGE
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OUTCOME
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SCOPE OF PROJECT
Strategy
Messaging
Branding & Identity Design
Web Design & Development
Online Marketing
Video Production
MOSAIC AWARD
UNDERSTANDING THE AUDIENCE
When it comes to creating messaging for the departments perceived audience, VOXHUB took a different approach. We first didn't assume we knew the audience. We conducted internal and external focus groups to get a better understanding of who Fire departments traditionally targeted. It also armed us with what the perception Toledo Fire had in the community especially within minority groups. We were able to identify 7 different targeted audiences that then helped shape messaging and creative.
THE VIDEO
To ensure our creative deliverables would get the results we intended, Our approach was led by data. Laced through the scripting and storyboard concepts, VOXHUB tested messaging and concepts to maximize video effectiveness.
BEHIND THE SCENES
Our production team went into full action when it came to producing this project. We were able to execute the shoot efficiently by vigorously preplanning the entire shoot.
