{"id":7975,"date":"2024-03-06T13:41:14","date_gmt":"2024-03-06T18:41:14","guid":{"rendered":"https:\/\/firehubcity.com\/?page_id=7975"},"modified":"2024-03-06T13:59:09","modified_gmt":"2024-03-06T18:59:09","slug":"home-2","status":"publish","type":"page","link":"https:\/\/firehubcity.com\/home-2\/","title":{"rendered":"Home"},"content":{"rendered":"\n\n\t\t\t\t\"firehub\n\t

toledo fire saw an increase of diversity in their recruitment class go from SINGLE DIGITS to\u00a0<\/p>\n

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\n\t\t74%\n\t<\/h2>\n\t\t\t\n\t\t\t\t\t\t\tSEE IF YOUR DEPARTMENT QUALIFIES\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\trecruitment checklist\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\tSEE HOW WE CAN HELP\n\t\t\t\t\t<\/a>\n\t\t\t\n\t\t\t\t\t\t\ttarget audience avatar\n\t\t\t\t\t<\/a>\n

\n\t\tTOLEDO FIRE & RESCUE\n\t<\/h2>\n\t

CASE STUDY<\/p>\n

\n\t\tCHALLENGE\n\t<\/h2>\n\t

Today, fire departments face tremendous pressure, and the heat from those challenges will only intensify over time if departments cannot innovate and adopt functional solutions. Department constraints due to COVID-19, retirement, expanding public service needs, community demand for diversity, and antiquated recruitment marketing are tinder for a combustible disaster that places constraints on the utilization of human resources. <\/p>\n

Only a comprehensive, modernized, automated cadet recruitment process that infused the department with new, pre-qualified candidates who are ready for action would be able to extinguish such a firestorm.<\/p>\n

\n\t\tOUTCOME\n\t<\/h2>\n\t

FIREHUB a VOXHUB co. established Toledo Fire & Rescue’s brand as an employer, developed its brand mantra, and updated Toledo Fire & Rescue’s visual image. VOXHUB automated communication and customized communications based on the needs of candidates. In addition, to attract target audiences, FIREHUB created all types of content for such as short and long-form videos, landing pages, social media posts, and ads.\u00a0<\/p>\n

The results were spectacular as Toledo Fire and Rescue expanded its candidate base and achieved its most diverse class in the history of its recruitment. In addition, the candidates were pre-screened and highly qualified. Amazingly, only two out of seventy-five candidates were unable to continue with the onboarding process.\u00a0<\/p>\n

Toledo Fire & Rescue continues to utilize FIREHUB for ongoing recruitment support and department advertising.\u00a0<\/p>\n

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\n\t\tSCOPE OF PROJECT\n\t<\/h2>\n\t

Strategy<\/p>\n

Messaging<\/p>\n

Branding & Identity Design<\/p>\n

Web Design & Development<\/p>\n

Video Production<\/p>\n

Recruitment System<\/p>\n\t\t\t\t\"unnamed\n\t

BRONZE ADDY AWARD<\/p>\n

\n\t\tTHE RESULTS\n\t<\/h2>\n\t\t\t28%\n\t\t\t\t\t\t\tWOMEN\n\t\t\t56%\n\t\t\t\t\t\t\tMINORITIES\n\t\t\t26%\n\t\t\t\t\t\t\tCAUCASIAN MALES\n\t\t\t74%\n\t\t\t\t\t\t\tTOTAL DIVERSITY\n\t\t\t\n\t\t\t\t\t\t\tSEE IF YOUR DEPARTMENT QUALIFIES\n\t\t\t\t\t<\/a>\n\n\t\t\t\t\"women\n\t\t\t\t\"3\n

\n\t\tUNDERSTANDING THEIR AUDIENCE \n\t<\/h2>\n\t

When it comes to creating messaging for the departments perceived audience, FIREHUB took a different approach.\u00a0 We first didn’t assume we knew the audience. We conducted internal and external focus groups to get a better understanding of who Fire departments traditionally target. It also armed us with what the perception Toledo Fire had in the community especially within minority groups.\u00a0 We were able to identify 7 different targeted audiences that then helped shape messaging and creative.\u00a0<\/p>\n\n

\n\t\tTHEIR VIDEO\n\t<\/h2>\n\t

To ensure our creative deliverables would get the results we intended, Our approach was led by data. Laced through the scripting and storyboard concepts, FIREHUB tested messaging and concepts to maximize video effectiveness.\u00a0<\/p>\n\n\t